Sponsors and Partners

Sustainable cooperation and shared values such as precision, ambition and discipline, as well as familiarity and Swissness, are the key characteristics of Tom Lüthi's long-standing partnerships and relationships with his sponsors. We are proud of our large and valuable partner network, which is at our side in good and sometimes also in difficult sports moments.


Under the slogan "Innovators by Tradition", Tissot has paved the way with innovation and craftsmanship since its foundation in 1853. Today, Tissot is a member of the Swatch Group, the world's largest watch manufacturer and distributor. Based in the Swiss watchmaking town of Le Locle in the Jura mountains, Tissot is now represented in 160 countries and is a leader in innovation through the development of high-tech products, special materials and advanced functionality. By offering a wider and more diversified range of high-quality watches at attractive prices than any other Swiss watch brand, Tissot underlines its premise of making first-class products affordable to everyone.



Hertz is setting new standards with its products and services - one of the reasons why the Swiss have been using this car rental service for over 60 years. The fleet mix of more than 125 different models offers a suitable offer for every customer need. The distinctive Hertz Gold Plus Rewards loyalty programme is the fastest and most convenient way to rent a car worldwide and offers Hertz customers priceless advantages. Non-stop car hire - corporate customers appreciate the accelerated service that starts with the reservation.
With the Hertz MiniLease car subscription, Hertz Switzerland also offers maximum flexibility for long-term rentals - starting at 30 days and without registration fees or extra charges.



The iXS brand was founded in 1979 by hostettler ag. Sold in over 50 countries, iXS is one of the world’s leading motorcycle and bicycle fashion brands. For over 40 years, iXS has been passionate about racing on the world stage - the expertise of motorcycle racing riders has always been part of the development of the products. Based in Sursee (Switzerland), hostettler ag is part of the hostettler group. The hostettler group was founded as a family business in 1906. Today, the company has over 800 employees and, with the Yamaha brand, is market leader in the Swiss motorcycle market. The international trading group with its 15 companies is active in the motorcycle, automotive, e-mobility, consumer electronics, bicycle and garden sectors.



BiXS is a Swiss bicycle brand which was launched in 2001 by intercycle ag. intercycle ag is one of the leading companies in the Swiss bicycle industry and is part of the hostettler group with headquarters in Sursee (LU). The hostettler group is one of the driving economic forces in Central Switzerland. The 13 companies of the group - of which ten are trading companies - employ over 700 people.
Since the brand was founded, all our BiXS have been developed and designed in Sursee (LU) by a small team of product managers and engineers. Every BiXS is the result of precise Swiss engineering and our passion for the sport of biking. We ourselves are part of the Swiss bike community and live every day for our unlimited fascination. Innovation serves only one goal for us: the ultimate biking experience!



Shoei was founded in 1958 and is dedicated to the development of high-quality helmets. What is amazing, even by today’s standards, is the pace with which SHOEI became popular across the world. From the late 1960’s, SHOEI’s reputation initially spread over the American market as a top quality
brand, then across the motorcycle markets of Europe.



carXpert is the symbol of the leading independent garages in Switzerland. A nationwide network of over 280 companies offers service, repair, maintenance and accessories for all brands. Professional, flexible, personal - and always nearby.


BMW Motorrad

Since many years Tom Lüthi and BMW Motorrad have a successful partnership. Since 2019, Tom prepares for his races in Moto2 on a modified BMW S 1000 RR. The intuitive handling and power of the S 1000 RR are perfect for Tom's racetrack training and for improving his lap times. From 2021, all racing fans will be able to benefit from the world champion's know-how and refine their own riding technique at the Tom Lüthi Riding School. The latest BMW Motorrad models will also be available for participants to test on the track. Beyond race tracks and lap times, Tom enjoys riding his custom R nineT and can often be found on a relaxed ride in the Swiss Alps.


POLO Motorcycle Clothing and Accessories

The POLO GmbH is a leading supplier of motorcycle clothing, accessories and technology. The distribution of high-performance products ranging over 30,000 items is implemented over exclusive shops in more than 100 locations.



CarNet covers the entire spectrum of innovative, integrated fleet management and specializes in reducing the costs of company car fleets on a long-term basis. As an independent company, CarNet has not been tied to any manufacturers, dealers, financial institutions, leasing companies or third-party suppliers since more than 15 years. Our independence allows a competition of all fleet management cost factors (Line Items). We constantly monitor whether the prices of the individual services are in line with the market and ensure that competition plays a role at all times. We are always THE expert address for all questions concerning your vehicle fleet true to the motto "excellence in fleet management".



Coffe - to - go
natural, sensual, unique

Coffee-to-go has established a new coffee culture. Today we enjoy our coffee wherever we are. It is the little luxury which awakens our senses every single day. Whether at breakfast, while driving to work or during lunch break, while shopping, in the afternoon for pastries or when stopping at the gas station - a cup of coffee now accompanies us everywhere. Freshly brewed espresso and first-class Swiss milk are combined for the first time to create a 100% natural lifestyle drink. Pure, without additives - that's how it should be. The message is clear: anyone who drinks LATTESSO trusts in the natural original, the genuine, the authentic. With LATTESSO we are opening up a world for new coffee enjoyment: natural, sensual, unique.



The renowned Swiss office furniture manufacturer SITAG AG has been offering high quality, exclusive office furnishings for over five decades. Ergonomically mature, functionally sophisticated and manufactured with the best craftsmanship, the product lines cover all furnishing needs, from office and management floors to conference and lounge areas. International design awards, such as the red dot design award, highlight the innovative capacity and design expertise of the Swiss manufacturer. The SITAG brand stands for lifestyle and precision craftsmanship in the best Swiss quality. 125 employees are currently working at the company location in Sennwald, the showrooms in Bachenbülach and Nyon (Switzerland). SITAG is a brand of Nowy Styl. Nowy Styl is one of the leading manufacturers and suppliers in Europe of complete solutions for offices and public spaces.



Your partner for facility and environmental technology.

Rudolf Lanter senior founded the company NeoVac AG in 1971, which is primarily concerned with the safety and conservation of value for tank installations and containers. NeoVac ATA AG was created in 1999 from the merger of the largest Swiss heat metering companies. The company is the market leader for the measurement and billing of both heating and water. The group of companies is active throughout Switzerland, in Liechtenstein and Western Austria. It has its headquarters in Oberriet SG, has ten subsidiaries and employs 400 people.



Der ACS, ein Verein im Sinne des ZGB, gegründet am 6. Dezember 1898 in Genf, bezweckt den Zusammenschluss der Automobilisten zur Wahrung der verkehrspolitischen, wirtschaftlichen, touristischen, sportlichen und aller weiteren mit dem Automobilismus zusammenhängenden Interessen wie Konsumenten- und Umweltschutz. Er widmet der Strassenverkehrs-gesetzgebung und ihrer Anwendung seine besondere Aufmerksamkeit. Er setzt sich ein für die Verkehrssicherheit auf der Strasse.

Der Gesamtclub setzt sich aus den Mitgliedern seiner insgesamt 19 Sektionen zusammen, welche sich wiederum als selbständige Vereine organisieren.

Mehr Informationen zum ACS finden Sie unter www.acs.ch 

Carbon Connect

carbon-connect AG is a provider of voluntary carbon (CO2) offset measures. Our climate friendly labels are a simple way for environmentally aware companies to make a process, product or entire company carbon neutral (climate neutral). We provide a service package that includes communication about CSR activities, provides a distinguishing feature for the product or service, strengthens the brand, helps acquire new customers and increases margins via different partner programmes for companies.
With our new platform climatepilot.com we are focussing on climate-aware companies and individuals who would like their driving to be carbon neutral. Our partners and clients include the Alfa Romeo Sauber F1 Team, Tom Lüthi, two classic car events in Lenzerheide and St. Moritz and World Vision Switzerland.



VFP IMMOBILIER is a real-estate agency located in Verbier that has been in operation since 1988. It is run by Véronique and Patrick Fellay, who have been in the business for over 30 years, assisted by a young and dynamic team which is always willing to serve you.



To protect people from head to toe: this is the mission of Alpinestars, the Italian company that is the world leader in the production of protective equipment and clothing for motorcyclists and athletes of dynamic sports. Tom Lüthi relies on the high quality motorbike boots from Alpinestars in 2020.


Right to Play

The UN Convention on the Rights of the Child recognises play and sport as a fundamental right of every child, because play and sport are not a luxury but the foundation for a better quality of life. Playing conveys elementary skills and values and thus serves as an efficient and sustainable instrument for promoting development, health and peace. Right To Play is an international organisation that uses the positive power of play and sport to empower disadvantaged children and young people. With pedagogically designed play and sports programmes, Right To Play teaches children and young people basic skills such as constructive conflict resolution, disease prevention, fair play and respect. Right To Play starts where the chance to learn by playing is least given. Refugees, people with disabilities, people affected by HIV and AIDS, street children and former child soldiers are involved in continuous play and sports activities. Special importance is attached to the inclusion and equality of girls and women.

Right to Play Switzerland

Paddock MotoGP Club

The >>PADDOCK>>> MotoGP Club consists of a closed circle of personalities from the worlds of sport, business, culture and politics who have achieved something, love sports and have an affinity for motorcycle racing.

A membership brings fun and generates unforgettable experiences. The statutory, non-profit purpose of the club is the financial and non-material support of >>PADDOCK>> Grand Prix Team Management, which operates and supports various MotoGP projects.

More information about the attractive Paddock MotoGP Club can be found at www.paddock-gp-racing.com